What is an explainer video? Explainer videos are short online marketing videos. It is typically used for marketing or sales purposes. They are typically found on a homepage of a website. Most businesses use an explainer video to quickly introduce themselves. It’s a very quick, memorable way to make an impact on your audience. It provides the viewers with the important information they need to make a decision. This is vital to your site’s overall conversion. Attention spans on a average visitor, aren’t long these days. Consumers just prefer to watch videos over long texts. So if you happen to be one of those that still isn’t using a video… You’re simply leaving money on the table. Period. Back To Homepage